Planetary Group can help bands and musicians reach their intended audiences through an array of services.
A music publicist finds media opportunities and generates media coverage for their client to promote various projects.
They play out the story a song is telling.
If you’ve already released your project and are now realizing you should have hired a music publicist beforehand, well, you might be out of luck.
If you are trying to present a certain story, or to align yourself with some movement or cause, a publicist may be a shrewd investment.
The most successful musical acts understand not only the importance of finding media outlets to cover their work but how to choose publicists who can create and implement a public relations strategy that is tailored to their individual goals. The Independent artist is growing and becoming the driver in overall expansion and focus. Ensure their clients and campaigns align with your music. If they’re not armed with good quality recordings, interesting talking points and photographs, their job is going to be quite difficult and the chance for your success will suffer as a result.
Connect with local music writers, create social media campaigns, and use online music marketing services to generate local buzz.
If you can come to a music PR firm with a solid list in your head of things you want to achieve, you and them will have a much easier time seeing eye to eye on a rollout plan. Let’s take a closer look at some factors that should answer this question for you. Copyright © 2020 - The Mora May Agency. Their role is to liase with the press and get you exposure through good coverage based on your own merits.
Publications will be much less enthusiastic about a release that’s already happened than one that’s coming up, so prepare yourself for disappointment. They work with you to tell your story through media campaigns and public-facing opportunities.
A publicist is not the first person you should look for when building a team.
Be vocal about ideas that you might have for the promotion of your project and from there you can work with them to tailor-make a strategy that is to your satisfaction. Many PR agents find artists from the referrals of industry friends or existing acts on their roster. If you’re unsure about this endeavor, always consider the option of the DIY approach. The key is to leave them wanting more, which the actual music will provide. Keep plugging away! Publicists are in the business of selling memorable stories and brands. Is there anything missing? Check out our Music Programs.
A publicist also crafts a clear and concise bio that will be easy to digest for both media outlets and potential fans.
Home » ICON Music Blog » Do You Need a Music Publicist? What activities do you have coming up?
Sometimes it is possible to hire a music publicist within a week of your release and experience some luck, but if your release date is getting ever-smaller in the rear view window, you may just want to focus on your next release. Each single is a different element. Continue reading to learn more about what publicists in the music industry do, the importance of forming a strong public relations strategy, and how Los Angeles music promotion agency Planetary Group can help you and your group get ahead in today’s competitive market. This includes record labels, music venues, festivals, music studios, and music schools like ICON Collective. Publicists in the music industry make targeted efforts to maintain relationships with members of the media who create content relevant to the interests of specific audiences and who can convey a compelling narrative about their clients.
All publicists can do is state who they are going to talk to for you, and the rest is up to pure luck. Among those individuals is a music publicist. Radio stations and programs are usually chosen specifically based on the genres that they play and the demographics that are most interested in their programs and musical choices.
A good rule of thumb is something like 6 weeks for an album release. Los Angeles, CA 90038, Phone: (323) 952-5050 Additionally, it's good to keep in mind that artists' plans change and PR rosters get full. Secure interviews, photo shoots, video shoots, live show reviews, etc.
Publicity should be one of the first concerns for someone ready to advance their music career. Without some level of exposure, all these other parts of the job are somewhat meaningless. It’s likely they’re also looking and could have leads. It will also free time for the artist to focus on advancing their career. EMAIL. Music PR used to be primarily TV and radio, but as socials have exploded, and continue to evolve at astonishing rates, publicists must stay ahead of the curve.
This means that you want to give yourself plenty of time for a music publicist to do their thing and prime critical and public interest before the album drops. It’s an excellent way to generate buzz and exposure before the release. A publicist’s job is to help you, and they cannot help you without first knowing what you want. They will then approach feature writers to write in-depth profiles for each element.
Publicists who work in the music industry know how to promote specific aspects of artists’ work, whether it be a tour, album release, event, or merchandise, often centered around a campaign implemented over a specific period of time.
This means album reviews, profiles on music blogs, interviews on radio and television, and much more. A great publicist can boost an artists’ music career in a competitive media landscape. Contact other artists you know at a similar stage when seeking a publicist.
EPK’s help promoters, booking agents, venue talent buyers, journalists, labels, etc. Such a release represents a chance to boost exposure and reach potential fans in new parts of the world. Many online PR agencies can customize a full strategy based on your budget. Start creating buzz to catch the attention of a publicist.
If you are committed to the conservation of nature, human-rights, LGBTQ+ causes, etc, a publicist can help you with that. We’re all probably familiar with the idea of the overworked publicist trying to salvage the career of a problematic rock star, but this is no less the case in the best of times. While PR is a speculative endeavor (in that they don’t guarantee success), a good publicist should at least be able to land a few reviews with some reputable outlets.
Are you certain that it’s even finished? Another essential part of building relationships is understanding individual preferences.
Here, a publicist can handle all the marketing strategies. A good publicist’s work doesn’t stop there.
Music publicists will pick up certain things about your history, or personality and meld that into a consumable facet of your brand.
Music PR is not advertising. Or, a compelling visual aesthetic. A strong social media strategy is essential for promoting your music, engaging with fans, and expanding your fan base.
For example, music blogs, radio airplay, television, magazines, and more. A music publicist is a specialist who manages media and public relations on behalf of a music artist or group. The job of publicists in the music industry is to spread information about their clients throughout the public. Let’s say you have a new album, project, or single in the can and you’re ready to get it out there. So, what does a publicist do all day?
This is why you must make sure your stuff is audience-ready before employing a PR firm.
Music Publicists take on a lot of duties at their client’s behalf, but they all boil down to creating and preserving their appearance to the press and public.
A good publicist doesn’t need to be expensive to tell your story. I get to the office at 10 AM every day.
Slow down your process and really analyze what you have on your hands. Avoid getting blindsided with an unexpected bill. All this exposure is based on the merits and personality of the artist, but it is shone through the lens of the publicist. Some opt to meet with clients off-site, at restaurants or other entertainment locations. A good publicist knows all of the editors, journalists and TV reporters that work her client's beat. There is absolutely no guarantee that your investment will pay off. For example: It’s easy for an artist to generate local buzz as they become more prominent in their scene. Publicists can work with writers, editors, publishers, social media users, content creators, and influencers to generate reviews, profiles, interviews, podcast episodes, videos, social media posts, and other forms of media about the bands and musicians that they represent. Journalists and readers connect to a story. The publicists that work with Planetary Group understand that dealing with the media is not always natural for bands and musicians. Others do most of their work online or over the phone.
Having a strong personal network and a good professional reputation is essential for publicists.
(Related: A Guide to Hiring a Music Publicist). If your project is not fulfilling this criteria, it may not be the time to hire a music publicist.
When choosing a public relations company to work with, you should seek out a firm that understands the type of music you make and that not only respects your goals but knows how to help you reach them. Also, if your budget is tight, consider freelance music journalists.
One of the main roles of a music publicist is to shape your story and massage your personality in a way that will make the public want to hear from you.
learn more about you and your music. You’ve most likely done it in the past and, while you might not have the clout of a professional PR firm backing your music, you can still create an enticing offer on your own terms.
What Does A Music Publicist Do? If you’re not there yet, aim lower for more affordable options. She knows how to pitch a story that writes its own headline. In the music industry, specifically, the role of publicists is to find ways to share their clients’ stories with the audiences that are interested in hearing them. This relationship requires a deep mutual understanding, so hiring the right publicist should never be underestimated. Planetary Group uses its specialized knowledge of online promotion, radio promotion, international promotion, consulting, and tour/event promotion to get results for the clients it represents.
If something is telling you that you’re cutting corners, you probably are. Your best work may just be yet to come. Planetary Group has spent decades cultivating a network of contacts based all over the world, which they can leverage to promote bands and musical acts located anywhere on the planet or that are interested in touring internationally.
What Does a Publicist Do in the Music Industry?
The thing is, music PR campaigns are expensive, and you may only be in a financial state to afford one in your professional life, especially with life’s little unknowns popping up here and there.
Most journalists are excited to cover new artists if they have a good story.
Most publicists do not handle other aspects of marketing, management, paid performance booking, record distribution and retail placement, website creation, direct-to-fan sales, etc.
A publicist is one important player in a larger team. You’ll be better prepared when you’re ready to hire a publicist.
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