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content marketing tips, tools, and resources. In a serendipitous flash, one recent winner, an engineering firm, realized that the gear it designed for scallop trawlers could also be used to recover hard-to-get-at material in nuclear-waste pools. 135–55. Visual storytelling is a bit like merging the book and movie versions of a single story into a cohesive and concise experience. Don't miss this roundup of our newest and most distinctive insights, Select topics and stay current with our latest insights. How to Apply Good Design at Every Level of Your Organization, Free E-Book: How to Build a Long-Term Content Strategy in a Real-Time World, Introducing Column Five's First Video Game: Groove Glider, How a Divisible Content Strategy Gives You More Content With Less Work. Animal rescue has been a major pet project (literally) for Tito’s Handmade Vodka for the last 20 years. Sharing your history and manufacturing processes gives the impression of transparency, and shows that your business is run by real human beings. Thus, their content is not only unashamed, it’s an aggressive exploration of all things related to menstruation and sexuality. These simple but highly useful tools reinforce the brand story that Course Hero is a helpful and friendly service, here to make your academic life easier. Practical resources to help leaders navigate to the next normal: guides, tools, checklists, interviews and more. How to Use Data Visualization to Win Over Your Audience, Data Visualization 101: How to Design Charts and Graphs, tips to brainstorm your next brand story idea, Find out how you can translate your company culture into unique content with our. It’s the classic tale of transformation or rebirth, where the archetypical protagonist gets into trouble, goes through a near-death experience, and does some soul searching to reinvent himself as a better person. Case Study 4: IBM As such, their brand publication. Unyielding creators such as Steve Jobs and Elon Musk are the role models. If these brands have inspired you to share your own brand story, we have a few more resources to get you on the right path whether you want to refine your story or simply don’t know where to start. (If the documentary inspires you to spin some reggae or dancehall, you can also check out the custom. Naturally, translating that into interesting brand storytelling can be a challenge. For example, this mini-documentary introduces who Burt is and what he’s about. Things don’t go according to plan, but you conscientiously refine and adapt your idea, and eventually, like Thomas Edison, you wind up with a working lightbulb after a thousand failed attempts. The award had a number of provocative and unusual categories (see exhibits), nominations for which were determined by a mix of expert judges and crowdsourced voting. Storytelling is the best way to persuade your audience to buy your products or services without engaging in direct selling. In this story framing, don’t tell colleagues and investors you were simply lucky, but instead position yourself as the expert surfer who caught the wave at exactly the right moment: “We were smart enough to see how these trends were coming together, and this is what drove our success.” Beware, however, that the story arc of protagonists getting swept up doesn’t always point forward. As a snack, yogurt is a convenient on-the … The ability to frame ideas in an attractive way is important for reaching customers and employees, too, but it’s particularly so in the world of innovation because of the enormous levels of uncertainty involved in creating something new.

Play-Doh is a much-beloved product meant to help kids express their creativity, but the brand is also committed to helping kids expand their minds. Use minimal essential Through mixed media, motion graphics, paper craft, stop motion, and a variety of other techniques, they turn what could be dull explainers into colorful, creative videos that are enjoyable, informative, and educational.

IKEA Singapore Highlights The Power Of Humor In … Significantly, though, many nominees either refused to accept their nomination in that category or expressed discomfort with the terms.

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