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CHICAGO, Oct. 6, 2020 /PRNewswire/ -- Today, Molson Coors announces the official launch of Coors Seltzer – a hard seltzer with a mission. ABV: 5%. So, Coors Seltzer is going to help get America's hard seltzer craze to "water neutral" by footing the bill on 175,000 12-packs to restore all of that hard seltzer volume consumed.

Unfortunately, the iconic river basins that fuel our communities, economies and ecosystems are stressed," said Todd Reeve, CEO of Bonneville Environmental Foundation and co-creator of Change the Course. The team are behind some of the most extraordinary and award-winning ideas of recent years, being recognized by the Cannes Report as amongst the Most Awarded Creative Directors in the World (three years in a row) and seen in Forbes' 2017 "most creative people in the world" list. "We continue to think the portfolio is well suited to an economic environment where consumers will likely evaluate more closely how they spend money on discretionary purchases such as alcohol," he wrote this week. Born in the Colorado Rockies, Coors has always had a heart for rivers. By giving consumers an opportunity to volunteer for the rivers, Coors Seltzer is introducing a world where "volunteering" becomes a code-word for drinking seltzer. The company markets the drink as a "better-for-you" spiked seltzer because it's brewed with antioxidant Vitamin C. It's currently the sixth top-selling hard seltzer, according to Nielsen's tabulations.

Coors Seltzer is currently available nationwide and comes in four flavors: Black Cherry, Mango, Grapefruit, and Lemon Lime. © 2020 Insider Inc. and finanzen.net GmbH (Imprint).

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Molson Coors also recently struck a deal with. Fans can also begin registering today on CoorsSeltzer.com/Volunteer. Market indices are shown in real time, except for the DJIA, which is delayed by two minutes. Most stock quote data provided by BATS.

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To learn more about Molson Coors Beverage Company, visit molsoncoors.com, MolsonCoorsOurImprint.com or on Twitter through @MolsonCoors. *Source: Nielsen xAOC + Conv, Hard Seltzer Mega Category (less Coors Seltzer), CE, 13 W/E 8.29.20. All times are ET.

Morningstar: Copyright 2018 Morningstar, Inc. All Rights Reserved. From Coors Light, Miller Lite, Molson Canadian, Carling, and Staropramen to Coors Banquet, Blue Moon Belgian White, Blue Moon LightSky, Vizzy, Leinenkugel's Summer Shandy, Creemore Springs and more, Molson Coors produces some of the most beloved and iconic beer brands ever made. But with 77% of America’s largest rivers drying up, they knew it was time to take a stand.

Coors is 4.2% ABV light beer that is always lagered, filtered, and packaged cold. Made In NYC | About Bonneville Environmental FoundationBonneville Environmental Foundation's (BEF) Change the Course is a first-of-its-kind initiative that brings together the public, corporations, and on the-ground conservation organizations to raise awareness about freshwater issues, reduce water footprints, and directly support water restoration projects.

However, in an increasingly crowded field, Coors Seltzer is marketing itself as a sustainable alternative with a "mission to help save America's rivers." Per 12 oz., ALL FLAVORS: Cal 90, Carbs 2g, Protein 0g, Fat 0g ©2020 Coors Brewing Company, Fort Worth, TX To celebrate Coors Seltzer's launch, the brand plans to make an impact. All drinkers need to do in order to neutralize their summer of hard seltzer consumption is to join the Coors Seltzer Volunteer Program and consumers in select states will be offered a rebate to get their first 12-pack for free – they drink, Coors Seltzer gets to work.
OF PROTEIN.

That's right, just by drinking Coors Seltzer, you're volunteering to save the rivers. For every purchase, Coors will work with Change the Course to restore 500 gallons of fresh water back to the rivers. Every 12-pack sold will restore 500 gallons of fresh water to the country's rivers through a partnership with the environmental group Change the Course. But with 77% of America’s largest rivers drying up, they knew it was time to take a stand. That's good for this company, Uber Eats' new ad pits Luke Skywalker against Capt.

"Rivers are the lifeblood of America.

In order to accomplish this goal, the brand is partnering with Change the Course, a program of the national nonprofit the Bonneville Environmental Foundation that specializes in helping its partners implement water restoration and conservation programs and is the leading national corporate water restoration and engagement campaign.

In partnership with Change the Course, Coors has released a seltzer with a mission – to restore the rivers one can at a time.

That's the idea behind the Coors Seltzer Volunteer Program.".

ABV. drive-thru design, This small business stood for a century, but Covid-19 closed it in months, McDonald's sales plummet in dismal quarter, Cheez-It releases limited-edition box with wine pairing, CEO fears Japan could lose a fifth of its restaurants, How beer delivery saved this Seattle pizza chain, announced a name change and strategy pivot. Each 12-ounce can of Coors Seltzer contains 90 calories, is certified gluten free and contains 4.5 percent alcohol by volume. Updated 1408 GMT (2208 HKT) October 10, 2020. Delivering the Taste of Excellence Since 1933.

Rooted in Coors' long history of sustainability, Coors Seltzer was crafted with a mission to help save America's rivers, with every 12-pack sold restoring 500 gallons of water, including a commitment to restoring at least one billion gallons during the first year.

View original content to download multimedia:https://www.prnewswire.com/news-releases/coors-seltzer-is-on-a-mission-to-save-americas-rivers-301147185.html, Registration on or use of this site constitutes acceptance of our, Kodak admits an internal error allowed former executives to make more than $5 million selling stock options they never owned », YouTube is down for some users, and the company says it's 'aware of the issue and working on a fix' ». Include the hashtag #CoorsSeltzerSweeps and, if entering on Instagram, tag @CoorsSeltzer. And coming soon, volunteers will be able to log how many packs they've bought in order to track how much they've volunteered to save America's rivers.

In addition to earned media and influencer relations, the brand will launch TV spots, which will begin airing this week on social media, and then will appear on digital video and must-watch TV programming, like college football and entertainment, spreading the word about the world's easiest volunteer program.

CAL. Drinkers are encouraged to sign up for the Coors Seltzer Volunteer Program and get their first 12-pack for free at CoorsSeltzer.com/Volunteer.

New York (CNN Business)The never-ending deluge of new spiked seltzers has another entrant: Coors Seltzer. Coors Seltzer and Change the Course will first target 16 iconic river basins within 14 states, including projects for the Colorado, Missouri, Sacramento, and Chicago Rivers. This past summer, America drank 87 million gallons of hard seltzer,* but most of that drinking didn't do much good.

For more information about the product and the brand's mission, visit CoorsSeltzer.com and follow @CoorsSeltzer on Instagram and Facebook or on Twitter @CoorsSeltzerUS.

The Change the Course partnership works by scoping, vetting and funding a portfolio of on-the-ground water projects that help sustain healthy, flowing rivers.

About Activista Activista is a creative company based in Los Angeles committed to driving social, cultural and economic change through the power of Extraordinary Ideas.

When drinkers buy Coors Seltzer, they help restore 500 gallons of water into America's rivers. This variety pack includes four delicious flavors: black cherry, mango, lemon lime and grapefruit. A first look at Topo Chico's new spiked seltzer selection.

Michelob Ultra Organic Seltzer is rolling out in 2021, which is calling itself the "first national USDA-certified organic hard seltzer."

The more Coors Seltzers they buy, the more prestigious the volunteer recognition! "We're thrilled to partner with Coors Seltzer to build awareness of America's incredible rivers and ensure that high-impact projects across the country keep our rivers clean and healthy.". 102. They provide clean drinking water, deliver vast economic value to communities and businesses, support critical fish and wildlife habitat and recreation in every state.

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